After testing, it’s time to analyze the data and apply what you’ve learned.
This lesson includes:
How to synthesize feedback:
Group similar issues using affinity mapping
Rate severity of usability issues
Prioritization techniques:
Impact vs. effort matrix
Iteration process:
Make changes and re-test
Document changes and decisions
Real-world examples: How teams improved conversion or retention through usability feedback
Final Activity: Choose one issue from a test, revise your prototype, and present your improved version with reasoning.



