Personas are fictional but data-driven characters that represent your core users. They help align teams, create empathy, and keep user needs at the center of the design process.

You’ll learn:

• Why personas matter:

  • Keep the design user-centered

  • Help communicate research findings

  • Aid in prioritizing features and decisions

• What makes a good persona:

  • Based on real user data

  • Includes goals, frustrations, behaviors, and background

  • Avoid stereotypes or vague archetypes

• Persona templates and elements:

  • Name, photo, demographics

  • Motivations and goals

  • Preferred tools and platforms

  • Pain points and needs

• Scenario creation: Learn how to build short use-case scenarios around your personas to identify possible UX challenges.

Activity: Use real or provided research data to build one detailed persona, then share it with peers or reflect on how it would influence design decisions.