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Understanding user journeys
This module introduces user journeys and why they matter in UX. You'll explore how mapping experiences from the user’s point of view helps uncover pain points and drive design decisions.
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The role of user journeys in UX
Mapping the current experience
iIntroduction to user journeys
01:00:00
Improving the journey experience
Learn how to analyze journey maps, identify problems, and redesign steps to improve user satisfaction and product outcomes.
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Finding friction and opportunities
Designing future-state journeys
Journey-driven design in action
Put your knowledge into practice by integrating user journeys into the design workflow—from ideation to testing.
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Using journeys in wireframes and prototypes
Validating with real users
Voice as medicine

Before development, journey-based changes should be tested. This lesson focuses on validating your redesigned experience through usability testing.

Topics include:

  • Testing assumptions from the journey map

  • Writing tasks that reflect full journey stages

  • Gathering feedback on emotional and cognitive load

  • Iterating with confidence based on journey insights

You’ll plan and simulate a mini test, presenting findings and how they relate back to your journey work.

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