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Understanding user journeys
This module introduces user journeys and why they matter in UX. You'll explore how mapping experiences from the user’s point of view helps uncover pain points and drive design decisions.
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The role of user journeys in UX
Mapping the current experience
iIntroduction to user journeys
01:00:00
Improving the journey experience
Learn how to analyze journey maps, identify problems, and redesign steps to improve user satisfaction and product outcomes.
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Finding friction and opportunities
Designing future-state journeys
Journey-driven design in action
Put your knowledge into practice by integrating user journeys into the design workflow—from ideation to testing.
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Using journeys in wireframes and prototypes
Validating with real users
Voice as medicine

Now that you have a strong journey map, it’s time to bring it to life in the interface. This lesson demonstrates how to translate journey steps into structured screens.

You’ll learn:

  • Structuring flows around journey stages

  • Designing with intent: what happens before and after every click

  • Using low-fidelity wireframes to test journey changes

  • Ensuring consistency across channels

Through exercises in Figma or pen-and-paper, you’ll sketch a flow that reflects the improved journey you designed and validate it with peers or a mentor.

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